{"product_id":"nourishing-beard-serum","title":"Nourishing Beard Serum – Natural Beard Care Serum | Ruh E Kashmir Online Store","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cstyle\u003e\n.kos-page{--brand:#2e8b57;--brand2:#1C5436;--gold:#C8941E;--accent:#5D4037;--cream:#F6FBF7;--card:#FFFFFF;--ink:#28352C;--muted:#6E7F73;--line:#DFEDE4;background:var(--cream);color:var(--ink);font-family:'Jost','Segoe UI',sans-serif;font-weight:300;line-height:1.7;font-size:17px}\n.kos-page *{margin:0;padding:0;box-sizing:border-box}\n.kos-page .wrap{max-width:980px;margin:0 auto;padding:0 24px}\n.kos-page h1,.kos-page h2,.kos-page h3{font-family:'Cormorant Garamond',Georgia,serif;font-weight:600;line-height:1.12;color:var(--brand2)}\n.kos-page h2{font-size:clamp(28px,4.4vw,42px);margin-bottom:8px}\n.kos-page p{margin-bottom:16px}\n.kos-page strong{font-weight:500;color:var(--brand2)}\n.kos-page 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p{color:rgba(255,255,255,.95);max-width:560px;margin:10px auto 26px;font-size:17px}\n.kos-page .cta a{display:inline-block;background:var(--brand2);color:#fff;text-decoration:none;font-weight:500;letter-spacing:.04em;padding:16px 40px;border-radius:99px;font-size:16px}\n.kos-page .faq{margin-top:26px;border-top:1px solid var(--line)}\n.kos-page details{border-bottom:1px solid var(--line)}\n.kos-page summary{cursor:pointer;list-style:none;padding:20px 40px 20px 4px;position:relative;font-family:'Cormorant Garamond',Georgia,serif;font-size:21px;font-weight:600;color:var(--brand2)}\n.kos-page summary::-webkit-details-marker{display:none}\n.kos-page summary::after{content:\"+\";position:absolute;right:8px;top:18px;font-size:26px;color:var(--gold)}\n.kos-page details[open] summary::after{content:\"\\2212\"}\n.kos-page details p{padding:0 4px 22px;color:var(--muted);font-size:15.5px;margin:0}\n@media(max-width:640px){.kos-page .pillars{grid-template-columns:1fr}.kos-page .benefits,.kos-page .why ul{grid-template-columns:1fr}.kos-page section{padding:46px 0}}\n\u003c\/style\u003e\n\u003cmain class=\"kos-page\"\u003e\u003cheader class=\"hero\"\u003e\u003cspan class=\"eyebrow\"\u003eRUH E Kashmir Online Store · Men's Grooming\u003c\/span\u003e\n\u003ch1\u003eNourishing Beard Serum\u003c\/h1\u003e\n\u003cp class=\"tagline\"\u003eSofter beard, sharper look.\u003c\/p\u003e\n\u003cp class=\"lead\"\u003eA lightweight leave-in serum with argan, coconut \u0026amp; squalane oils — softens coarse beard hair and adds a healthy-looking shine.\u003c\/p\u003e\n\u003cdiv class=\"pillars\"\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eArgan \u0026amp; Coconut\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eWith squalane\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eSoftens Beard\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eTames coarse hair\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eNon-Greasy\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eFast-absorbing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003csection class=\"section-light\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eProduct Summary\u003c\/span\u003e\n\u003ch2\u003eDaily care for a better beard\u003c\/h2\u003e\n\u003cp\u003eKashmir Online Store \u003cstrong\u003eNourishing Beard Serum\u003c\/strong\u003e blends \u003cstrong\u003eargan, coconut and squalane oils\u003c\/strong\u003e into a lightweight leave-in that softens coarse beard hair, smooths the look of flyaways and adds a healthy shine — while comforting the skin underneath.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eProduct Description\u003c\/span\u003e\n\u003ch2\u003eTame it. Soften it. Own it.\u003c\/h2\u003e\n\u003cp class=\"lede\"\u003e\"A well-kept beard starts with daily care.\"\u003c\/p\u003e\n\u003cp\u003eCoarse, unruly beard hair and dry, itchy-feeling skin underneath — every beard grower knows the struggle. This \u003cstrong\u003enourishing serum\u003c\/strong\u003e delivers a blend of argan, coconut and squalane oils that soften each strand and condition the skin beneath.\u003c\/p\u003e\n\u003cp\u003eWith daily use, your beard feels softer, looks neater and healthier, and stays easier to style. Lightweight and fast-absorbing — no greasy residue, just a groomed, natural finish.\u003c\/p\u003e\n\u003cp\u003eMade with skin-friendly natural oils and hygienically packed. 30ml.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eKey Highlights\u003c\/span\u003e\n\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul class=\"benefits\"\u003e\n\u003cli\u003eArgan, coconut \u0026amp; squalane oils.\u003c\/li\u003e\n\u003cli\u003eSoftens coarse beard hair.\u003c\/li\u003e\n\u003cli\u003eAdds healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eComforts skin underneath.\u003c\/li\u003e\n\u003cli\u003eTames the look of flyaways.\u003c\/li\u003e\n\u003cli\u003eLightweight \u0026amp; non-greasy.\u003c\/li\u003e\n\u003cli\u003eDaily leave-in use.\u003c\/li\u003e\n\u003cli\u003e30ml — lasts weeks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"why\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eWhy Choose Kashmir Online Store?\u003c\/span\u003e\n\u003ch2\u003ePure. Premium. Trusted.\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing natural oil blend.\u003c\/li\u003e\n\u003cli\u003eLightweight daily grooming.\u003c\/li\u003e\n\u003cli\u003eMade with care.\u003c\/li\u003e\n\u003cli\u003eQuality checked.\u003c\/li\u003e\n\u003cli\u003eFast delivery across India, COD available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eHow to Use\u003c\/span\u003e\n\u003ch2\u003eYour daily beard ritual\u003c\/h2\u003e\n\u003cdiv class=\"steps\"\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eTake\u003c\/strong\u003e 2–4 drops in your palm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eRub\u003c\/strong\u003e between palms to warm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eWork\u003c\/strong\u003e through beard, down to the skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e as usual. Use daily, ideally after washing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pure-box\"\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Do a patch test if you have sensitive skin. For external use only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eProduct Specifications\u003c\/span\u003e\n\u003ch2\u003eThe details that matter\u003c\/h2\u003e\n\u003ctable class=\"spec\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eAttribute\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eNourishing beard serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Ingredients\u003c\/td\u003e\n\u003ctd\u003eArgan, coconut, squalane oils\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e30ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse\u003c\/td\u003e\n\u003ctd\u003eDaily leave-in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFor\u003c\/td\u003e\n\u003ctd\u003eExternal use only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003eCool, dry place; away from sunlight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"cta\"\u003e\n\u003ch2\u003eLevel up your beard game\u003c\/h2\u003e\n\u003cp\u003eOrder the Nourishing Beard Serum from Kashmir Online Store — argan, coconut \u0026amp; squalane, delivered across India.\u003c\/p\u003e\n\u003ca href=\"https:\/\/wa.me\/918899937924?text=Hi%2C%20I%27d%20like%20to%20order%20Nourishing%20Beard%20Serum\" rel=\"noopener\" target=\"_blank\"\u003eOrder on WhatsApp\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFrequently Asked Questions\u003c\/span\u003e\n\u003ch2\u003eGood to know\u003c\/h2\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eWhat is beard serum?\u003c\/summary\u003e\n\u003cp\u003eA lightweight leave-in oil blend that softens coarse beard hair, adds healthy-looking shine and comforts the skin underneath — with argan, coconut and squalane.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I use it?\u003c\/summary\u003e\n\u003cp\u003e2–4 drops, rub between palms, work through beard down to the skin. Use daily, ideally after washing.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it feel greasy?\u003c\/summary\u003e\n\u003cp\u003eNo — lightweight, fast-absorbing, soft natural finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere can I buy it online?\u003c\/summary\u003e\n\u003cp\u003eRight here at Kashmir Online Store — delivered across India with COD available.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/main\u003e","brand":"My Store","offers":[{"title":"30 ml","offer_id":52602257965188,"sku":null,"price":1900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/2658\/3940\/files\/NourishingBeardSerum30mlforSoft_HealthyBeard.png?v=1786108335","url":"https:\/\/ruh-i-kashmir.shop\/products\/nourishing-beard-serum","provider":"RUH-E-KASHMIR","version":"1.0","type":"link"}